Lou-i will exhibit at Selvedge Run and present the new collection of Baseball Caps and 5 panel hats with wooden visors – Unique. Fair. Handcrafted. In Germany.
This is Selvedge Run:
Selvedge Run is a new trade show for menswear, shoes and accessories. A home for brands with character. Craft is the core of our show. Our name is taken from the technical term for the narrow, tightly woven, self-finished edges most commonly associated with high-quality denim. Our way of making this philosophy palpable is to choose the exhibiting brands according to a few simple standards we‘ve set for ourselves to be important. While one brand might not be able to meet all the listed criteria at once, it will however relate to at least one or more of the points listed below.
WE‘RE LOOKING FOR CHARACTER. A STRONG DNA IN A BRAND, ITS HISTORY AND A SPECIFIC POINT OF VIEW SHOULD BE CLEAR. WHETHER IT‘S A CERTAIN TRADITIONAL PRODUCTION METHOD OR A CULTURAL CUE YOU‘RE FOLLOWING: HERITAGE MATTERS TO US.
LONGEVITY AND TRANSPARENCY RATHER THAN A FAST FASHION APPROACH IS WHAT SELVEDGE RUN IS LOOKING FOR: A PREFERENCE FOR NOT OUTSOURCING TO LOW WAGE COUNTRIES AND A CLOSER GEOGRAPHIC AND CULTURAL LINK BETWEEN DESIGN AND MANUFACTURING WITH, WHEREVER POSSIBLE, A COMMITMENT TO FAIR AND SUSTAINABLE PRODUCTION CONDITIONS. BRANDS THAT HAVE A CLOSE CONNECTION TO A SPECIFIC REGION AND ITS CULTURAL AND ECONOMIC HERITAGE FASCINATE US.
CRAFT AND A PASSION FOR MANUFACTURING IS THE CORE OF OUR BUSINESS AND BELIEF. WE WANT TO SEE THAT IN YOUR BRAND RATHER THAN MASS PRODUCTION.
Selvedge Run takes place from 28 – 30 June 2016, at Kulturbrauerei/Berlin.